Twitter: new interactive advertising formats, news for Blue and text selection are being tested

A new interactive advertising format has been created for Twitter users. The company is testing a variety of different ad formats during NFL games, including the ability to select text from each tweet and share it on other social media platforms. Meanwhile, as more people turn towards digital content over cable TV, Twitter will be able to make money off data collected through its platform.

Twitter is testing new interactive ad formats, news for Blue and text selection. The “Twitter ads” will allow advertisers to target their audience with the power of Twitter’s data and analytics. Read more in detail here: twitter ads.

Twitter has announced the commencement of a 3-in-1 test for new ad formats, which will add some glitter and engagement to users’ feeds as the company continues to explore refinements for the capabilities offered to Blue program members. Twitter: new interactive advertising formats, news for Blue and text selection are being tested

Even Twitter, like several of the most popular multimedia streaming sites, has permitted itself some fascinating news, going beyond the typical appearance of speculations about functionalities that aren’t yet apparent but are, in any event, quickly disclosed by reverse engineering leakers.

According to the same social network’s official business blog (business.twitter.com), a test has begun that might make users’ feeds more commercially appealing, however everything will rely on final releases, user input, and feedback on advertiser performance. The first of the new announcements is “Interactive Text Ads,” an ad style that is now being tested by a limited number of businesses in the United States.

This new feature allows brands to create posts with a “bigger and bolder” font than the standard Twitter font, in which they can link a maximum of three words in the post’s text with relative directives to their respective landing pages: advertisers can also choose from a palette of ten colors to highlight the sponsored post’s clickable interactive words.

Borrowing from other social platforms (Facebook, Snapchat, Instagram, and Pinterest), Twitter has begun to test a new advertising format called “Product Explorer,” in which brands will be able to upload a product that users can explore in 3D as part of a “promotional” post, allowing them to view it from various angles, just as if they were standing in front of it in person. A third ad format being tested with some US advertisers is “Collection Ads” or Collection Ads: in this case, there will be a series of miniatures that can be explored via a horizontal carousel, each of which can point to a different product page, to accompany the main focus of the post, rendered through a static image. According to the press release, all of Twitter’s new ad formats will be viewable through the blue canary’s online or mobile (Android / iOS) interface, “including interactive components that will operate on all versions of the app.”

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On the other hand, leaker Jane Manchun Wong has discovered that Twitter is working on a mechanism that would enable users to decide whatever text they want to copy on their Android app. To yet, such a technique has succeeded in a small number of phones that feature the “panoramic selection” capability, which enables you to copy text from any screen, according to podcaster Mishaal Rahman, an Android specialist.

 

The “twitter ads best practices 2020” is a new interactive advertising format that Twitter is testing. The company says that the tests are in response to changes in the market and the need for more engagement.

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